"Enjoy the books, Share the knowledge" is New Var's tenet.
- New Var, Inc. of San Jose (abbreviated as New Var) was founded in 2014, and its main business includes sales of e-books, Duxiu Knowledge Search Database and other digital products, and development of digitization projects.
- New Var is the wholly owned subsidiary of Beijing SuperStar Informaiton Technology Co., Ltd. ("SuperStar" in short ), which has maintained outstanding growth for several years and got an annual revenue of 17 million dollars in 2014 .
- New Var enjoys a sound reputation for its quality products, excellent performance and full services. More than 1000 universities (about 30 million students, teachers, researchers, librarians and so on) are the loyal users of New Var’ products.